Record Breaking Freediver becomes BLUE™ Ambassador

Introduction

04 October 2007

©DBurton-underwaterphotography.co.uk

British record breaking freediver, Sara Campbell is the latest top sports women to beocme an ambassador for the BLUE™ Project, the environmental campaign that promotes sport and adventure to highlight and raise awareness of the health of our climate and oceans and the resulting impact from global climate change.  Sara (35) who lives and trains in Dahab, Egypt is a relative newcomer to the sport of freediving. However, when she made her debut on the competition circuit just six months ago, she took the sport by storm. Already ranked number one and number two in the world in the Constant Weight No Fins and the Constant Weight categories, as well as setting new British records in all three disciplines, Sara has demonstrated her remarkable talent but we've yet to see her best.

On 21^st July 2007, Sara set a new British record in Constant Weight, diving vertically to a depth of 70 meters using only a monofin, but there is no stopping here. In training, she has already gone well past 70 metres and she now has a World Record attempt in mind for next year diving to a depth of over 88 meters on just one single breath.

Living in one of the most beautiful diving locations in the world with the Red Sea and its abundant and unique ecosystem of corals and fish on her doorstep, Sara chooses to join forces with the BLUE™ Climate and Oceans Project to communicate and encourage cleaner living through the power of her sport. Sara Campbell comments: "Freediving is the most natural way to experience the reefs contained within the Red Sea – descending as far as you can on just one breath of air. Because I live in the desert and train in the sea, my relationship with water is very special. I need water, and lots of it, to do my sport and yet Egypt suffers from a constant water shortage.

"The BLUE™ Project provides a way for me to make a small difference. Not only will people be able to see and become more aware of the stunning beauty of the oceans through my diving but by advocating change in others, I am also so much more aware of my own lifestyle actions each day".

Sara will be competing at the Triple Depth competition in Dahab, Egypt from the 19^th October to the 21^st October and then the World Championships in Sharm el Sheikh from the 30^th October to the 3^rd November, where she is hotly tipped to come away with a medal. Updates on Sara's progress at both competitions will be posted on the BLUE™ Project website at www.theblueproject.org.

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For further information about Sara Campbell and the BLUE™ Climate and Oceans Project or for high resolution photographs, please contact:

Teresa Page,

The BLUE™Climate and Oceans Project

T: +44 (0) 1752 600111

M: +44 (0) 7816 886651

E: teresa@theblueproject.org

Notes to Editors:

About the BLUE Project - TheBLUE™ Project is the first environmental campaign to use sport and adventure to highlight and raise awareness about the health of our climate and oceans and the resulting impact of global climate change. It provides a way in which corporations and individuals can become more active in caring for the health of our planet. The website www.theblueproject.org is a sport and social network that features cool BLUE™sportsmen and women who are communicating their adventures and activities as ambassadors for a cleaner planet. You can follow their progress and adventures online by visitingwww.theblueproject.org

About Sara Campbell – Sara Campbell, 35 year old Briton who lives and trains in Dahab, Egypt has been competing professionally at freediving for only six months. Although, a newcomer to the sport, Sara has taken the freediving community by storm, setting British records in all three disciplines. She is already ranked number one and number two in the Constant Weight No Fins and Constant Weight categories respectively and has plans to make a World record attempt next year, at a depth of over 88 meters. Sara uses her skills as a yoga teacher to control her breathing underwater. For further information about Sara Campbell, please go to www.sarafreediver.com.

For further information about the sport of freediving, please go to www.britishfreediving.org or www.aida-international.org.