© The BLUE Project
By using iconic sports men and women, who themselves rely on the water environments for their sport, real and accessible role models are created. Acting as champions for the environment, BLUE Ambassadors make caring about our water environments mainstream and 'normal'.
Our BLUE Ambassadors support the project by taking the lead in encouraging others to be active. They talk about BLUE, they provide content (images, film and other digital media) that can be used at events, on the website and in schools. They provide continuous updates and media profile and they are a primary catalyst in mobilising other people who wish to emulate their 'heroes'.
Our aim is to engage a network of global ambassadors that embody the vision for BLUE and are able to share their experiences live and through digital and interactive media to a global audience.
