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Sport is intimately connected to nature. A healthy environment is necessary for healthy sport, and for many athletes it is this intimacy with nature that motivates and inspires them.
The core objectives of the BLUE Project are to use the popularity of sports that showcase the natural environment, to mobilize people, especially young people into being active in reducing their effect on global climate change.
It will provide a way of being more BLUE™, by which individuals, corporations and governments can move towards a more balanced and harmonious way of living on earth. BLUE™ will aim to make caring for our environment COOL and will use sport, adventure and human endeavour as a vehicle to engage with the consumer, to inspire and encourage us all to actively play our part in caring about the health of our planet.
BLUE AMBASSADORS
Our BLUE™ Ambassadors are remarkable individuals who are competing across a wide range of sports and adventure projects. They communicate their passion for the environment through their chosen sports. Their committment to be part of the BLUE™ Project enables you to follow their progress and hopefully become inspired to be more active in reducing your effect on the environment.
